More firms are seeking to join the growing market for electronic books packaged for delivery to cell phones. The overall market for e-books grew some 1.7-fold to roughly ¥30 billion (€0.18 billion) in fiscal 2007. Content for cell phones accounted for more than 70% of that total, doubling to ¥22 billion (€0.13 billion). Helping to fuel the market was the introduction of wireless service plans with cheap, fixed fees for data communications. Younger consumers are driving the demand, so the companies that provide content are developing more products like youth-oriented manga.

(sources: Nikkei)